A way this can be described is when the leaders of an organization determine its culture. As a matter of fact, they determine the core values that the organization will lead with to ensure the general behavior and decision-making style among employees. For instance, Satya Nadella recently transformed Microsoft's culture in the transition from being merely a competitive and inward-focused company to being collaborative, inclusive, and innovative - all attributes that make staff members enjoy working there better and have enhanced the positive corporate reputation for innovation and innovation-will.